6/21/2023 0 Comments Dj santana pop nsyncThe 100 Greatest Songs of 2000: Staff Picks The decision allowed *NSYNC to sign with Jive Records, an independent label that was home to Spears and, ironically, the Backstreet Boys. The fivesome - Lance Bass, JC Chasez, Joey Fatone, Chris Kirkpatrick and Justin Timberlake - sued Pearlman for defrauding, nearly losing their group name (and $150 million) before a judge ruled in their favor in November 1999. CD sales were at an all-time high, as artists of all genres ( Dixie Chicks, Kid Rock, Santana) were reaching diamond status around the turn of the century meanwhile, MTV’s Total Request Live was at its peak, giving those young stars a platform to connect with fans (and promote the hell out of whatever project was coming next).īut while the scene was set for *NSYNC, the new millennium marked a period of uncertainty for the group, as they were coming off of a highly publicized legal battle with their initial label, Trans Continental/RCA Records, and now-disgraced mogul Lou Pearlman. “We did the real thing! We didn’t use technology.For *NSYNC, the timing of their second full-length release couldn’t have seemed more perfect: Big pop acts were beginning to take over the music industry, with the prior few years seeing the rise of boy bands, as well as teenage darlings Britney Spears and Christina Aguilera. While we were shooting a scene of the elements of the toy store, he laid them all out in the store and we shot it going across,” Isham explains. Even the domino sequence in “It’s Gonna Be Me” was authentic. For instance, getting the *NSYNC gents to resemble puppets required hours of prosthetic makeup. While CGI effects could easily have been used to aid with the look of both music videos, Isham insisted on avoiding modern visual wizardry when possible. Kim was right there next to them, working with the stunt guys.” Getting Chris and Joey on top of the train, you can see how much energy and fun they had. “Being with those guys, she had great chemistry she was the sixth member that ties it all together. To help keep the seamless nature of the two videos going, model Kim Smith, who pulled the strings as the puppet master in “Bye Bye Bye,” was called back into action for “It’s Gonna Be Me.” “She’s such a nice person and a trooper. They’re doing it on an old-school train with a roof that curves off. Just imagine - it’s hard enough jumping from one train car to the next while just standing still. We shot the car sequence up there, too… they didn’t have any safeties on! They went for it. We got a helicopter literally right next to the train. Recalls Isham, “One of the last places you can shoot trains is up in Fillmore. Synchronized dancing was one thing, but a different kind of fancy footwork was needed for “Bye Bye Bye” to keep Joey and Chris from toppling off the roof of a moving locomotive. It was inspiring them to do the dance numbers in a different way.” “That inspired me, because I always loved musicals and all the madness with what Gene Kelly used to do. “I remember Lionel Richie did ‘Dancing on the Ceiling,’ and they used Stanley Donen to do the video,” Isham points out. But it would be another music video that triggered Isham to create the look for this sequence. *NSYNC employed choreographer Darrin Henson to guide them through their moves for “Bye Bye Bye,” the bulk of which were performed inside a blue gimbal room. I clicked on their excitement for doing something fun.” “He was throwing it out there and I thought, ‘Well, fuck - let’s just go for it. “For ‘Bye Bye Bye’, Justin wanted something exciting and dynamic car chases,” Isham notes. They eventually met in person during one of the band’s dance rehearsals. ‘Let’s do something big and crazy and filmic!’ It really allowed them to express their personalities far more so than some of their earlier videos.”Īt the onset of planning for the marionette-themed clips for the first two singles off No Strings Attached, Isham initially spoke with quintet over the phone. I think it was a great way for them to express themselves. And they all enjoyed it! They all wanted that. “It brought …I almost hate to use the term ‘out of their box’ here. “Our thought process was, let’s do something fun that’s not too much of a pose,” Isham recalls. It was only a matter of time before *NSYNC, eager to take their star status to the next level with 2000 sophomore LP No Strings Attached, came calling.
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